Avinyakraft Sustainable Packaging

    Scaling Avinyakraft's Market

    Digital, Regional & Organic Marketing

    A modern, data-driven approach to regional expansion and B2B lead generation for sustainable packaging solutions.

    Client
    Avinyakraft
    Agency
    Social Mouse
    Services
    Digital Marketing
    Goal
    2 Enterprise + 5 SMEs
    Duration
    Q3–Q4 2024

    Client: Avinyakraft – Sustainable Packaging Solutions

    Agency: Social Mouse Communication

    Services Rendered: Digital Marketing, Funnel Strategy, Organic Outreach, CRM, Paid Campaigns

    Duration: Q3–Q4 2024

    Goal: 2 Enterprise Clients + 5 SMEs | 1000+ Verified Leads | Conversion Rate > 20%

    Results Summary
    1,000+Leads
    24.3%Conversion
    18%Email CTR
    200+Demos
    10Clients
    +180%Web Traffic
    ₹0.85CPC

    The Challenge

    Problem AreaSpecific Issue
    Low Conversions<10% conversion rate from earlier outreach campaigns
    Unqualified LeadsGeneric bulk mailing led to low reply and booking rates
    Regional InvisibilityWeak search & social presence in Maharashtra and Gujarat
    Lack of StructureNo formal CRM or funnel to track and convert leads
    Underperformance AdsPrior paid campaigns lacked targeting precision and contextual messaging

    Strategic Solution

    Awareness
    SEO, LinkedIn paid posts, Instagram reels, physical events
    Interest
    Email marketing with case studies + localized copy
    Desire
    Sample kits + WhatsApp retargeting + demo clips
    Action
    1-click Calendly booking + WhatsApp integration
    Meta Suite Campaigns (Paid Ads)
    Hyper-local Instagram + Facebook campaigns in Mumbai, Surat, Pune, Ahmedabad. Targeted B2B retail, FMCG buyers, packaging managers. Used carousel ads, impact stats, and demo snippets. ₹0.85 CPC avg, 8000+ reach per ad set, 6.7% conversion from ad → landing page → demo booking.
    Search & Content Marketing
    SEO-optimized blogs for local queries, location-specific pillar pages, +180% site traffic in 8 weeks.
    Email Campaigns
    Segmented database, 6-email drip, 30% open rate, 18% CTR, 8.4% conversion to demo, 1000+ total leads.
    CRM + Automation
    Meta Suite + WhatsApp API, smart tags, funnel tracking, real-time nurturing, demos within 24 hrs.

    Performance Dashboard

    Lead Funnel Performance

    Lead Source Distribution

    Email Campaigns
    LinkedIn Ads
    Instagram Reels
    Physical Outreach

    Leads Over Time

    "What Social Mouse achieved for us in 3 months took our previous vendors a year. The funnel, CRM, and emotional storytelling strategy made people not just contact us—but remember us."
    — Head of Marketing, Avinyakraft